Posts tagged strategy
What the Heck is Strategic Planning and How Do You Do It?

Many people have heard the term but are unsure what strategic planning is. Strategic planning is a process that helps leaders design their organization’s destiny with intention, instead of simply reacting to what the world throws at them. If you own a small business, you might think strategic planning sounds like corporate hogwash. Even if you see value in it, perhaps it seems daunting and boring. Frankly, if done poorly, it can be all of those things.

By helping over 20 businesses a year in many different industries do strategic planning, I’ve had the benefit of LOTS of cycles of learning. So I am confident to say that my version of strategic planning, which I call Own Your Future, provides the structure to get business and life-altering results, is fairly straightforward to follow AND is fun. Boom!

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Why I Have Double Vision and Think Your Business Should Too

In my strategic planning work, I’ve found that a grand long-term vision like: ‘putting your tiny town on the world map’ is wonderful for inspiring your team to persevere through challenging times. I like to think of this long-term vision as your “When It’s All Said and Done” (WIASD). However, though inspiring, your WIASD may lack the specificity to guide your team members’ immediate efforts. It may also fail to provide a much needed near-term fix to fuel everyone’s momentum. This is where a near-term vision or an “Amazing Not Too Distant Future” (ANTDF) can help.

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